marketers/​nomarketers is a business consultancy lodged between marketing departments and any and all other business fields. In this way we enable consistent experiences for employees and customers equally.

Enthusiasm about more leg room is about to dissipate easily if the suitcases doesn’t make it to the place of destination. From everyone’s experiences niches occur whenever marketing strategies hit sales- and distribution structures or any kind of HR challenge faces IT processes. (Means) In practise, whenever different departments trying to step up as to optimize or create something new there can be that fruitful niche in question. We are good at filling that specific gap—with potential for innovation.
These—by often—unused empty spaces become visible if you change the perspective, so better look at your business from the outside. That’s exactly the way we look at your businesses—we do analyse expectations of your applicants, colleagues, new and existing business partners, your target groups—all in all people around you and your business.

We have built, rebuilt and expanded.

The certainty that the best has not gone, leads us to forget a little about what great projects have brought us here. But we are well aware that these projects are references for you.
  • Strategic consulting concerning the go-to-market and the development of a start-up´s brand in placing foreign nursing professionals in Germany.
  • Supervision of the development of an Employer Brand House and the formation of the Employer Branding team at the level of the corporate umbrella.
  • Development of project documentations, corporate communication and stakeholder management for solar parks in the Netherlands.
  • Re-conception of a B2B training platform for employees of german trading partners of an international cosmetics enterprise.
  • Disclosure of the corporate identity and culture and transfer into an umbrella brand strategy for an international hotel group.
  • Development of the go-to-market strategy for an initiative for disruptive innovation in the field of tax compliance management.
  • Positioning, branding and the development of a website to establish a new hotel and restaurant brand.
  • Increasing engagement by piloting and later rolling out innovative sales trainings via WhatsApp.
  • Analysis of the brand architecture with various technology and product brands and derivation of several umbrella brand models for a medium-sized technology leader.
  • Conception of a recruiting campaign to address local target groups by means of geofencing and consulting concerning the adjustment of the applicant management system.

    Our product.

    B2B Marketing

    If the customer is right in the centre of action you should have a look at the entire customer journey. Having said that you should have a look at all your customers and their very individual journeys. However new plans are made, tomorrow. It’s time to survey the entire map while others trying to observe every single trip only.

    Employer Branding

    A strong employer brand has set sails for the right target groups and dropped a steadfast anchor within the internal corporate culture. We believe you are barking up the wrong tree. Exactly—it’s all about the right balance.

    Our role.

    Consultants

    There it is—the hot plate. So, how do we get the regulator down or your hand off it? On the basis of a well-defined objective, we create a project plan that is just as clear. This defines binding person-days. Our daily rate amounts to 1.200 €.

    Interim manager

    As temporary managers, we also lead teams across projects or establish them up at all. Together we determine the scope of any such activity on a continuous basis. We will then negotiate our daily rate for the agreed volume.

    Entrepreneur

    We may never discard the role of the entrepreneur. It is what drives us on at our core. If you are planning a venture, our participation is also an option. Not with capital, but with the greed to build something that will last.

    Complexity we like.

    We did advertising for this one lip balm. But, what really excited us was a job for the global market leader in the field of industrial laundry technology and all the more for the global technology leader in treatments for fire victims. The more explanations your products and markets may require the more we value and appreciate working with you. There is no need to act with complexity in fields of complexity.

    We do not print on mugs.

    We took responsibilities for employees in our early days in business. We have made mistakes and have grown from them. Hence, we don’t publish smart looking explanations on super fancy keynote charts concerning employee experiences. The lack of specialist is the limiting key element for almost each and every economic growth. Therefore, we do not respond by creating funny mug prints.

    We go easy on resources.

    That’s why we very much like to fall back on what’s already there and available: your resources for example. We are integrating necessary specialists and operational converter on every project. First and foremost, we do involve you. So please involve us likewise. Make us a part of your team. That’s the best way to avoid inefficient allocations such as the to and fro in coordination and conserves resources.

    We are dependent.

    Dependent upon target achievements. But independent of certain technology providers and networks. We do not benefit financially by involving our partners and then generously grant free consultations to our clients. If that was the case our consultations would be simply worthless.

    Not keen to see dogs biting.

    The Stone Age has not come to an end because it ran out of stones. marketers/nomarketers is raising questions—in particular on what’s allegedly obvious. As to search for unexpected responses. This is how options are made. A dog left in the corner with no any option are going to bite. So, it comes that we love options.

    The founders.

    Tom had a motorbike but no driver´s license. Jan had driver´s license but no bike. These days both are bound together by seemingly endless curves through the north and this mixture of manure and gasoline smell. It’s balm for their souls. The only difference. One has a crush on British café racer and one is keen on Bavarian boxer engines made in Germany.

    Tom Augustin

    In 1998 he took his very first huge decision. He left his parents’ home at the age of 14 as the family moved to Hamburg. He decided to stay in order to follow his very first big dream and so he had spent his youth at the F.C. Hansa Rostock soccer academy. As a teen new dreams were born and so he moved on. While he was trained, formed and educated in Rostock and Hamburg in fields of shipping he became a responsible manager for several different brokerage firms respectively shipping lines in Hamburg and Lübeck. Hong Kong was calling in 2013. Tom established his own brokerage house in far east and responded to his obvious clients’ needs. However, one industry was not enough even though it’s still a very diverse one. In 2017 he decided to line up for a new beginning. Why not instead of yes but. He took a position of a marketing consultant and business developer. He was eager for more strategically work. Brands. Markets. People. It cannot be overlooked that the innovative thinker started swimming against the prevailing currents. His long-term experiences in fields of sales, his understanding of entrepreneurial challenges along with this uncompromising impartiality supports clients to tap into new areas of future possibilities as to set new performance - and profitability goals. Tom is about to become a certified business coach. Tom can be many things, yet he is always true to himself.

    Jan Hvarling

    At the age of 18 Jan became an entrepreneur for his first time. A time when the most mid-size enterprises had no websites. Simply, gold-rush atmosphere for a web-developer. Politics became an exciting environment, so he got involved – inter alia as a spokesman for his political association. Later on, he was able to pick loose threads to link them together and so he was engaged as a consultant for many parliamentarians, federal representatives and EU associations in fields of online marketing for many years. This was followed by an employment by a mid-size design- and brand agency in Hamburg which he led into digitalization successfully – lately as CEO. In 2015 he won the award for the best German online communication within the category „B2B portal“ and he further focussed on strategic development of brands respectively communication concepts for B2B enterprises of all sizes. In 2019 he won the e-learning award. He managed to enable his principal to realize operational trainings via WhatsApp. As student he firmly resolved to go for law studies – so he did. Today he teaches media business at the Macromedia Academy in Hamburg – works.

    The founders.

    Tom had a motorbike but no driver´s license. Jan had driver´s license but no bike. These days both are bound together by seemingly endless curves through the north and this mixture of manure and gasoline smell. It’s balm for their souls. The only difference. One has a crush on British café racer and one is keen on Bavarian boxer engines made in Germany.

    Tom Augustin

    In 1998 he took his very first huge decision. He left his parents’ home at the age of 14 as the family moved to Hamburg. He decided to stay in order to follow his very first big dream and so he had spent his youth at the F.C. Hansa Rostock soccer academy. As a teen new dreams were born and so he moved on. While he was trained, formed and educated in Rostock and Hamburg in fields of shipping he became a responsible manager for several different brokerage firms respectively shipping lines in Hamburg and Lübeck. Hong Kong was calling in 2013. Tom established his own brokerage house in far east and responded to his obvious clients’ needs. However, one industry was not enough even though it’s still a very diverse one. In 2017 he decided to line up for a new beginning. Why not instead of yes but. He took a position of a marketing consultant and business developer. He was eager for more strategically work. Brands. Markets. People. It cannot be overlooked that the innovative thinker started swimming against the prevailing currents. His long-term experiences in fields of sales, his understanding of entrepreneurial challenges along with this uncompromising impartiality supports clients to tap into new areas of future possibilities as to set new performance - and profitability goals. Tom is about to become a certified business coach. Tom can be many things, yet he is always true to himself.

    Jan Hvarling

    At the age of 18 Jan became an entrepreneur for his first time. A time when the most mid-size enterprises had no websites. Simply, gold-rush atmosphere for a web-developer. Politics became an exciting environment, so he got involved – inter alia as a spokesman for his political association. Later on, he was able to pick loose threads to link them together and so he was engaged as a consultant for many parliamentarians, federal representatives and EU associations in fields of online marketing for many years. This was followed by an employment by a mid-size design- and brand agency in Hamburg which he led into digitalization successfully – lately as CEO. In 2015 he won the award for the best German online communication within the category „B2B portal“ and he further focussed on strategic development of brands respectively communication concepts for B2B enterprises of all sizes. In 2019 he won the e-learning award. He managed to enable his principal to realize operational trainings via WhatsApp. As student he firmly resolved to go for law studies – so he did. Today he teaches media business at the Macromedia Academy in Hamburg – works.

    Mecklenburg-Vorpommern.
    Best of Northern Germany.

    Our route is not a typical American-linear alleyway - and yet straight. In love. Engaged. Married. We found our life partners in Hamburg wherefore the city of Helmut Schmidt and Karl Lagerfeld has become the centre of our lives. It’s quiet an awesome place – we could make it easy on ourselves as to shape the future there.
    But, marketers/nomarketers is different. Magical fairy dust should not make a difference and cannot be considered as a unique selling proposition. No more senior-head-of-execution-day-rates which nobody needs. Unless you are Mr. Nobody. No more shining lights accompanied by an entourage whose sparklers are used for the pitch presentation only. Not because they are not willing to keep on shining but they are already somewhere else to win a pitch while their juniors took the job. It’s a people business and we take you personally. We do say where, when and how. And we do the job.

    Our Rostock.

    Leaving the narrowness of a metropolis for wide meadows you can feel what’s missing: tailwind. Rostock is a deep wish – not a vision but somehow a homecoming mission which is found far too rarely. We intend to stay just like the business tax. We intend to create: enterprises, jobs, movements. Even our own. Home is not a determinations. Home is a decision.
    You’re not anybody, doing anything, anywhere. So, it’s no coincidence that we are not somewhere but right here where anybody expect us to be – right in the middle. Rostock downtown. Our office is located at the OZ-Medienhaus building next to the Steintor. It’s a place for any kind of conversation – in private, in company, for long-run growth and quick wins.

    Full contact.

    Address

    marketers/nomarketers
    OZ-Medienhaus Rostock
    Richard-Wagner-Str. 1a
    18055 Rostock

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