The forgotten target group.
New Work, Generation Y, Generation Z. Companies are stretching themselves enormously to meet all these challenges – and often bring themselves to the limit of what is possible, but still not to the limit of what is necessary. Meanwhile, the Bundesbank recommends raising the retirement age to 69. You can stand by it no matter what you want. But it is hard to believe that hardly anyone has the target group of over 55 on their list. It’s like climbing up a shaky ladder meters high to harvest an apple that’s right in front of you on a green lawn. To tap the potential, mutual recognition is needed between the generations. This is possible if the company becomes a platform for mutual learning. When will your company offer the entrepreneurially advantageous interactions of a multi-generational house?