Employer-Branding
no Employer-Branding.
What really matters.
Dashes with benefits in a job ad are no employer branding. They are answers to questions that are not even asked. What experience will I be able to gain? Will I be appreciated as a person? Will my new job really fulfill me? Many companies talk too much about themselves, their achievements, their aspirations and their expectations. Good employer branding starts with your own employees and applicants and ends there.
No inside, no outside.
We always start with a reduction of your corporate culture. We need what remains in the pot, if you let it simmer a bit. Therefore we use a digital feedback tool, conduct interviews with employees at all levels of your company and bundle our findings from this. This analysis creates a solid basis for employee recruitment, because initiatives are an expression of a culture that is actually lived. False promises lead to disappointment and high early fluctuation. But we are not just looking at the gaps of today. What type of employee will you need tomorrow to achieve your business goals? Who are the top talents in your company that you would love to clone to achieve them? An employer brand comes from the inside. If the content does not deliver what the packaging promises, neither is any good.
Where we meet.
An employer brand and a corporate brand are two different things. And we don't want to go to the mountains in flip-flops. It ain't only the target groups that differ, but also the messages and the ideal communication channels. This is especially relevant for B2B brands in highly specialized industries without any contact to the consumer. Well-known B2C brands sometimes have an easier time of it. We do not accept this. Maybe you just haven't found the way to your ideal candidate yet, because it is his way and not yours. Let us simply follow his path.
Employer-Branding
no Employer-Branding.
No inside, no outside.
We always start with a reduction of your corporate culture. We need what remains in the pot, if you let it simmer a bit. Therefore we use a digital feedback tool, conduct interviews with employees at all levels of your company and bundle our findings from this. This analysis creates a solid basis for employee recruitment, because initiatives are an expression of a culture that is actually lived. False promises lead to disappointment and high early fluctuation. But we are not just looking at the gaps of today. What type of employee will you need tomorrow to achieve your business goals? Who are the top talents in your company that you would love to clone to achieve them? An employer brand comes from the inside. If the content does not deliver what the packaging promises, neither is any good.
Our approach.
We'll tell you what's going on.
We don't like looking through the filters of an agency briefing. We like to snap with those we want to win over new colleagues. Tap primary sources, as we call it. And we have an unfair advantage: We are outside the circle, we are carefree, we ask strange questions and can thus uncover blind spots. We'd be happy to use that for you.
We'll bring something.
We're not advertisers. We are first and foremost people with a solid understanding of values and high empathic abilities. We have marketing know-how, coaching training and leadership experiencse. But we also speak programming languages, develop APIs and UX designs, analyze data - and like to bring it all together and look at the one in a holistic context.
We're drilling the thick plank.
Mecklenburg-Vorpommern is a wonderful place to live. But we also know that there are reasons why it is difficult to keep qualified specialists and the next generation here or to motivate them to return home. We are convinced that this can be successful. This is what we are fighting for.