B2B-Marketing
no B2B-Marketing.

Linking marketing, sales and the customer services as it’s all about customers. Otherwise nothing else matters.

Two chunks of butter are not that valuable if no one passes a piece of bread. Especially customer-oriented departments better work on concepts in common which focusses on customer needs. The “team marketing” should not be seen as the one executer but should rather be considered as an useful interface – and that is right there where marketers/nomarketers are. As a sensitive negotiator or as an energetic fighter on changing sides. Always maintaining focus on the set goal, always responsible for the common success.

Customer Experience.
In a nutshell.

We are able to identify what your clients expect and desire – and we verify where these expectations will be satisfied respectively left behind unfulfilled. That’s the basis for developing strategic approaches in absolute compliance with your clients’ needs. No need to go nuts. We manage to deliver information and uncover potentials: What content or service should be placed where and when in combination with what kind of offers or promo quotes as to guarantee your customers success? The answer to that hides your success, too.

Think ahead s'il vous plaît.

No matter what. We never ever consider one measure only. At the end nothing seems to fit in. Neither the website works with the ERP nor the CRM interacts with the marketing- and sales-campaign. One day it becomes so obvious. Budgets are gone but the success remain missing.

B2B-Marketing
no B2B-Marketing.

Linking marketing, sales and the customer services as it’s all about customers. Otherwise nothing else matters.

Two chunks of butter are not that valuable if no one passes a piece of bread. Especially customer-oriented departments better work on concepts in common which focusses on customer needs. The “team marketing” should not be seen as the one executer but should rather be considered as an useful interface – and that is right there where marketers/nomarketers are. As a sensitive negotiator or as an energetic fighter on changing sides. Always maintaining focus on the set goal, always responsible for the common success.

Customer Experience.
In a nutshell.

We are able to identify what your clients expect and desire – and we verify where these expectations will be satisfied respectively left behind unfulfilled. That’s the basis for developing strategic approaches in absolute compliance with your clients’ needs. No need to go nuts. We manage to deliver information and uncover potentials: What content or service should be placed where and when in combination with what kind of offers or promo quotes as to guarantee your customers success? The answer to that hides your success, too.

Think ahead s'il vous plaît.

No matter what. We never ever consider one measure only. At the end nothing seems to fit in. Neither the website works with the ERP nor the CRM interacts with the marketing- and sales-campaign. One day it becomes so obvious. Budgets are gone but the success remain missing.

One map. All journeys.

It’s simply naive to believe it is possible to pull customers along the central theme through any and all channels to let them meet the raid boos – the conversion. We do not look at the ideal-typical model customer journeys but overlook the entire map. Our CX-map carries targeted interventions which will be defined together with you and your team leading us to work with improved and individual customer journeys. Leaving the road does not mean you’re falling by the wayside.

Service-dimension

We differentiate between personal services, digitally supported services and automated digital self-services. None of the aforesaid services is better than the other one. Looking at all of them empowers us to locate blind spots and consequently expose potentials respectively.

Journey-dimension

On route the customer journey it is very likely that customer needs change – this affects the relevance of different services. A customer who deeply appreciated a personal consulting service at the beginning of a fruitful partnership may prefer to place a repeat order online. We confront the services with each phase of the customer journey.

Need-dimension

In practice, however, customer needs were not easily satisfied and so the “task” cannot be checked-off as finished that quick. We differentiate needs which become apparent to clients when their requirement remains unfulfilled and needs to which clients would never ever expect a pro-actively satisfying fulfilment. A little enhancement helps extremely to set oneself apart from competitors.

Our usual approach.

Our usual way is based on a process which we managed to develop from extensive experiences in fields of various B2B-scenarios. On this way we luckily found ourselves left with a bloody nose at times. It will never be that perfect, but it’s very close already.

Kick-off

Understanding of the objective and the organization

In the first step we line up to understand your goals and the structure of your organization. Accordingly, we’re going to identify cross-divisionally the ideal interview partners. Their input is absolutely essential.

Interview 1

Familiarise with your previous approaches

In the second step we’re going to list supported by all interview partners what specific services in what phases of the customer journey being available now – surely we will look at what experiences have you made.

Change of perspective

Analysis of target groups requirements

In the following step 3 a 180 degree turn to be made – we are going to change the perspective. We will “forget” everything you told us and proceed analysing specific needs in the role of your target group. According on the situation we are going to use different forms of customer surveys.

Concept

Disclosing of potentials

The engine has been started, now we’re going to apply full throttle. We will work out innovative solutions, allocate them on the CX-map in order to cross-check same with your market environment as to seek for true competitive advantages for your company.

Interview 2

Common valuation of solutions and system check

Within the second interview we’re going to evaluate the solutions. All parties being involved are called up to cross-check what demands may arise, what barriers and obstacles may cross our way, what systemic side effects and consequences may appear.

Consultation

Recapitulation and recommendation

We will precisely recap as matters stand. We will further provide you with your individual, meanwhile completed, CX-map reflecting thoroughly examined measures.

Planning

Roadmap and budgeting

We will prioritize all measures and will further align same in accordance with the course of the project. This timeline reflects the projects strategy and considers an ideal allocation of your budget.

Realization

Direction of all executing disciplines and specialists

As head of project we are going to steer the entire process executions until go-live. We will set up the ideal team – from your resources, your existing partners and from us and our bullet-proofed network.

Reporting

Evaluating the results

We’re going to evaluate the results with regard to the set goal. This requires a periodical analysis of data from your internal sources. In the alternative we are able to do so on a continuous basis by setting up and using a performance dashboard.

Interview 3

Evaluation of achievements and optimization

Hand in hand we will evaluate the results of the completed project in order to identify possibilities of optimizations in the future.

Four levers for success.

The following lines present four exemplary use cases which may help to intensify the focus on your clients within your B2B-marketing efforts. So, if you occasionally wonder how we go about it, please drop us a line or give us a ring. Facetime is a good time.

In his own way.

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In his own way.

The complexity of industrial products creates experts on either side of the purchase process. A trip of a B2B decision maker is neither linear nor predictable – a certain number of the trip in question is made without any decider. It is therefore absolutely valuable not to base on a specific customer journey but on the contrary to analyse whether the right content is available along the purchase process towards a decision or a conversion at all touchpoints. And, the trip is not over and done by no means once you have made the deal. Continuous updates, quick and direct answers to frequently asked questions respectively connected services may surely supports a successful customer experience. Pre-sale is after-sales.

Nearby is not close enough.

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Nearby is not close enough.

It is not seldom the case that long-standing customer are not that familiar with the general content of a B2B brand as the contact is reduced by and by to concrete topics handled by the customer service or the sales department only. The brand itself as the connecting element is simply cut off. An enterprise who wants to acquire and retain customers should seek for a dialogue and for this reason it helps to create a proper platform to do so. Surely your clients, too, are going to meet new challenges over time. While you understand and may foresee these challenges you just have work on solutions and if you do so you´re getting really closer to your customers. What’s the next big deal for your top 3 clients?

One for all.

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One for all.

Medium-sized enterprises often work international and succeed on different markets – quiet a few foreign branch offices, local shops and distributors. All of them make us of your brand. There is no question about it – you’re shape a lot of touchpoints. The interpretation of your brand or identity often varies widely. Within an increasingly digitized world the next market is not that far and therefor all touchpoints may hide behind one click on google only. A digital-asset-management secures a consistent brand-identity in all known and new markets and it simultaneously reduces all efforts to build up or keep the corporate identity by decentrally organized marketing- and sales-units.

Bye fanciful drivel.

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Bye fanciful drivel.

As a specialist you base your success – as an asset to your client’s challenges – on your profound understanding and expertise. With each and every special feature, with every new release you’re going to continue to set yourself apart from competitors thanks to your differentiated product range. It’s quite good for business as clients will get exactly what they need – nearly individually customized. At the same time you´re going to breathe life into product portfolios and data sheets whose complexity is almost hardly to understand from the outside. But then it is mandatory necessary being able to get to the heart of your value proposition dead straight. It helps if users and corporate purchasers look differentiated at the product but simultaneously should come to a common decision.

Why we are your B2B agency.

We don’t put a label on you.

We feel uncomfortable to convince our clients with references showing the we have managed to solve exactly that one specific problem by that one specific solution several times. It’s simply bullshit. On the face of it only the solutions may look similar. We come up with the willingness to take a deep dive into your business, your products and markets. A miss is as good as a mile.

We are flying above and beyond.

We care about complex demand chains, complex brand architectures and complex projects.Actually, it can never be complex enough. We are good at reaching a proper altitude rather sooner than later as to uncover the proportionalities. This is how one can differentiate between what’s nitty-gritty and what’s allegedly supporting, not to say detaining. It’s simply tough to do the same from the ground.

We intend to act.

As a manufacturer, how to make employees of a retailer fit for selling preferably my products? And what if you’re short on access, scope and budget, too? For example, by creating a total new channel via WhatsApp to reach 2.000 external employees showing a consistent interest in learning nuggets on a daily basis. We going to find solutions where others didn’t even recognize the problem. Nevertheless, we don’t go on digital lighthouse projects shining internally or light up like a sparkler for – at best – some seconds. We go on what’s truly well. Generally speaking, it is something which is good for your client. It does not mean you have to come up with an extraordinary solution but an extra-efficient one instead.

Full contact.

Address

marketers/nomarketers
OZ-Medienhaus Rostock
Richard-Wagner-Str. 1a
18055 Rostock

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