What really matters.
Dashes with benefits in a job ad are no employer branding. They are answers to questions that are not even asked. What experience will I be able to gain? Will I be appreciated as a person? Will my new job really fulfill me? Many companies talk too much about themselves, their achievements, their aspirations and their expectations. Good employer branding starts with your own employees and applicants and ends there.
No inside, no outside.
We always start with a reduction of your corporate culture. We need what remains in the pot, if you let it simmer a bit. Therefore we use a digital feedback tool, conduct interviews with employees at all levels of your company and bundle our findings from this. This analysis creates a solid basis for employee recruitment, because initiatives are an expression of a culture that is actually lived. False promises lead to disappointment and high early fluctuation. But we are not just looking at the gaps of today. What type of employee will you need tomorrow to achieve your business goals? Who are the top talents in your company that you would love to clone to achieve them? An employer brand comes from the inside. If the content does not deliver what the packaging promises, neither is any good.
Where we meet.
An employer brand and a corporate brand are two different things. And we don’t want to go to the mountains in flip-flops. It ain’t only the target groups that differ, but also the messages and the ideal communication channels. This is especially relevant for B2B brands in highly specialized industries without any contact to the consumer. Well-known B2C brands sometimes have an easier time of it. We do not accept this. Maybe you just haven’t found the way to your ideal candidate yet, because it is his way and not yours. Let us simply follow his path.
What really matters.
Dashes with benefits in a job ad are no employer branding. They are answers to questions that are not even asked. What experience will I be able to gain? Will I be appreciated as a person? Will my new job really fulfill me? Many companies talk too much about themselves, their achievements, their aspirations and their expectations. Good employer branding starts with your own employees and applicants and ends there.
No inside, no outside.
We always start with a reduction of your corporate culture. We need what remains in the pot, if you let it simmer a bit. Therefore we use a digital feedback tool, conduct interviews with employees at all levels of your company and bundle our findings from this. This analysis creates a solid basis for employee recruitment, because initiatives are an expression of a culture that is actually lived. False promises lead to disappointment and high early fluctuation. But we are not just looking at the gaps of today. What type of employee will you need tomorrow to achieve your business goals? Who are the top talents in your company that you would love to clone to achieve them? An employer brand comes from the inside. If the content does not deliver what the packaging promises, neither is any good.
Where we meet.
An employer brand and a corporate brand are two different things. And we don’t want to go to the mountains in flip-flops. It ain’t only the target groups that differ, but also the messages and the ideal communication channels. This is especially relevant for B2B brands in highly specialized industries without any contact to the consumer. Well-known B2C brands sometimes have an easier time of it. We do not accept this. Maybe you just haven’t found the way to your ideal candidate yet, because it is his way and not yours. Let us simply follow his path.
Location determination
Understanding of previous goals and measures
Shaping the future means understanding the past. In the first step, we review which measures have led to the results achieved so far. This forms our basis.
Kick-off
Definition of the new objective
In the second step, we jointly define the new objectives and performance indicators. In this way we gain a common understanding of expectations.
Employee survey
Broad analysis of the employer brand
For the most comprehensive analysis of your employer brand, we first obtain strength feedback from all your employees by using an online tool. The survey takes no more than 10 minutes.
Employee interviews
In-depth analysis of the employer brand
But we also want to listen to the nuances and capture the atmosphere in your company. For this purpose we conduct personal interviews with selected employees. They complete the analysis.
Matching
Recognize the needs of the target group
In the next step, we change the perspective, identify target groups and form target group segments whose needs optimally match the strengths of your employer brand.
“Yeah, but” analysis
Recognition of target group objections
We analyze how these target groups have perceived your employer brand to date and what has held them back – completely independently of the sphere in which these obstacles lie.
Value proposition
Development of the employer value proposition
Now we can compare the expectations and fears of your target groups with the promises and strengths of your employer brand. This is how the Employer Value Proposition (EVP) is created, which we clearly prepare in form of a canvas.
Conception
Development of themes and messages
We identify topics that you credibly occupy and are relevant for the target group. We then place concrete messages in these topics based on the employer value proposition. In a target, you only hit the centre because there are the edges.
Planning
Channel planning and budgeting
We then select suitable communication channels and open up new points of contact and platforms – also with regard to an optimal allocation of your budget.
Realization
Management of all implementation units and specialists
As project managers, we manage the entire implementation process from campaign-conception to the setup of the required system landscapes and the final format adaptation.
Reporting
Evaluation of the results and optimization
We examine what has been achieved in terms of the objectives. For this purpose, we evaluate various data sources cyclically or enable you to do so continuously via a performance dashboard. In this way, potential for future optimization becomes visible.
